Develop a Content Marketing Strategy for Your Brand

Leveraging content to drive your business goals isn’t an easy task. It requires a series of data-driven actions to gain momentum and eventually lead to success. In other words, you need a solid content marketing strategy to ensure desirable results. A carefully crafted and executed content marketing strategy allows companies to strengthen their brand authority, […]

SEO Best Practices: Your 2022 Cheatsheet

Ranking well on search engines can make or break your business’s online presence. Whether you’re running an eCommerce site, a blog, an online educational platform, or any other type of website, you need optimization to get eyeballs on your content and offers. This is where SEO (or search engine optimization) comes into play. While SEO […]

Writing Compelling Product Descriptions That Sell

A product description describes all the important features and benefits of a product. It’s one of the most crucial elements of a product page, and it should be written in a way that will entice your store visitors to follow your call to action (CTA). Keep reading if you’re ready to learn how to write […]

Creating High-Converting Product Pages

Your product pages are your tickets to making a sale. When building your eCommerce store, think of your product pages as the substitute for the enticing lights and ambiance of a physical store, plus the accommodation and knowledge of a sales assistant. Aside from being attractive and informative, your product pages should also give a complete […]

Use Conversational Marketing to Boost Sales & Engage Customers

Have you ever visited a site that greeted you with a chat bubble asking if you need any help? If you have, then you’re one of many who’ve experienced conversational marketing. And if you’ve also interacted with such a chat bubble, then the site’s objective of increasing customer engagement worked. More and more websites are turning to […]

Create a Social Media Marketing Strategy for Your Dropshipping Site

It’s every business’ dream to drive up their numbers, and a great social media marketing strategy can do just that for your brand. No matter where you are in your eCommerce journey, having a strong social media presence can drive positive and substantial results for your dropshipping store. This article will be your ultimate guide […]

Create an Influencer Marketing Strategy for Your eCommerce Brand

As the proud owner of an eCommerce website, you should never underestimate the importance of marketing your business effectively. There are lots of marketing strategies you can try to help increase your store’s revenues. One method you can use to capture the attention of your target market is to create an influencer marketing strategy. Before […]

What Is Social Listening & How Can Your Brand Benefit?

Part of running a successful business is keeping track of what your customers say and feel about your brand. You’d want to make sure they’re satisfied with what you offer. And if they aren’t, then you’ll have to find out why and how you can change their mind. This is where social listening comes in. In this article, […]

A Guide to Social Media Sentiment Analysis

Brands strive to become known and liked. Achieving this can translate to wider reach and more sales from satisfied customers. For this reason, it’s essential for companies to understand how people are talking about their brand in order to identify areas that need to be improved upon. Sentiment analysis can help your brand achieve these […]

SMS Marketing for eCommerce: An Updated Guide

SMS marketing offers brands an effective way to reach their customers with short, straightforward messages that aren’t a pain to read. Plus, because most people spend hours on their phones every day, you can expect a higher open rate, engagement rate, and conversion rate. Ready to get started? In this article, we’ll cover everything there is to […]